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Meta ads built on different ideas, each one made in every format.

I write a few angles a month for your product, make each one as statics, 9:16 video and a carousel, and hand the winning angle to your emails.

Answered by Fahad · Updated October 2026

Ten versions of one video still count as one ad.

Meta's current delivery system (Andromeda) groups creatives that look and say the same thing. A new hook on the same footage usually gets treated as the same ad (Meta's creative guidance). What moves results is a different reason to buy. Maybe it solves a different problem, or it speaks to a different buyer.

So each month I bring you a short list of angles, and each is a different reason. You pick which ones go live.

Three angles for one product. Hover to see the email each one leads to.

Example concept, made for this site. The product is made up.

Format
Welcome email
Checkout email

What does a month of ads look like?

PlanAds
Pilot3 angles, 9 ads
Core7 angles, 21 ads a month
Growth10 angles, 30 ads a month

Every angle is made as statics, 9:16 video and a carousel.

How do I make them?

  1. Angles from your reviews, returns and support tickets.

  2. Scripts you approve.

  3. Production in every placement size.

  4. Results checked against Shopify, and the losers replaced.

How much do the ads cost?

Start here

Pilot

$1,500 one-time

Fits a store that wants to see my work before committing.

  • 3 ad angles, 9 ads
  • 2 flows (welcome, abandoned checkout) live in 14 days
  • A Shopify baseline report

One-time. Credited to month 1 if you continue.

Scope my pilot on a 30-min call

Core

$3,500/mo

Fits a store already spending on Meta every month.

  • 7 ad angles, 21 ads a month
  • 5 flows in month 1 (welcome, browse, cart, checkout, post-purchase)
  • Flows updated monthly to match the ads
  • 2 campaigns a month
  • Monthly report checked against Shopify

Month-to-month after month 1. 30 days' notice.

Scope Core on a 30-min call

Growth

$5,500/mo

Fits a store with several hero products.

  • 10 ad angles, 30 ads a month
  • 7 flows (Core plus winback and back-in-stock)
  • A campaign every week
  • Weekly report and a monthly call
  • First ads within 10 working days

Month-to-month after month 1. 30 days' notice.

Scope Growth on a 30-min call
Top tier

Ultimate

100 ads a month

$8,000/mo

Best for brands doing $1.5M+ a year, with several hero products and steady Meta spend.

  • Up to 100 ads a month: about 20 concepts, 5 variations of each
  • Mostly statics, plus a set number of short videos we agree on the call
  • All 7 flows in month 1, then tuned every month as the ads change
  • A campaign every week
  • Weekly report and a monthly call, checked against Shopify

Month-to-month after month 1. 30 days' notice. I scope it on a call first.

Scope Ultimate on a 30-min call

Month-to-month after month 1 on Core, Growth and Ultimate. Cancel with 30 days' notice. Pilot: flows live on time or 50% back. All plans: if no new ad beats your best cost per purchase in 30 days, the next batch is free.

Compare everything
FeaturePilotCoreGrowthUltimate
Price$1,500 one-time$3,500/mo$5,500/mo$8,000/mo
Ad angles / ads3 / 97 / 21 a month10 / 30 a month20 / 100 a month
Flows built25 in month 1, updated monthly7 in month 17 in month 1, tuned monthly
CampaignsNone2 a month1 a week1 a week
ReportingShopify baselineMonthly, against ShopifyWeekly plus a monthly callWeekly plus a monthly call
Turnaround14 daysAds in 14 days, flows in 21Ads in 10 working days, flows in 21Scoped on the call
ContractNoneMonth-to-month after month 1Month-to-month after month 1Month-to-month after month 1

What do people ask about AI UGC ads?

Are these real customers?

No. They're AI-made, creator-style ads, disclosed per Meta's rules.

Can you use my existing footage?

Yes.

How many ads a month?

Pilot: 3 angles, 9 ads. Core: 7 angles, 21 ads a month. Growth: 10 angles, 30 ads a month. Ultimate: about 20 angles with 5 variations each, up to 100 ads a month.

Who runs the ad account?

You or your media buyer. I hand over ready-to-upload files.

What if an angle flops?

It's replaced next cycle. That's the point of testing different ideas.

Send me your store. I'll show you where the ads and emails drift apart.

A 5-minute video of three of your live ads next to the emails that follow. Within 48 hours.

  • No call needed
  • No logins: I use your public ads and join your email list
  • Yours to keep, even if you never hire me
Or book a 30-min call with me