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Return to cartKlaviyo flows that keep telling the story your ad started.
Most Shopify stores set Klaviyo up once and leave it. The ads change every month and the emails keep saying the same thing. I rewrite your flows so each email picks up the reason the shopper clicked.
Answered by Fahad · Updated October 2026
Four flows, one shopper. Pick the ad they came from.
Most flows say the same thing to everyone. Here, each email picks up the angle of the ad that brought the shopper in.
The ad they clicked
The emails that follow
- Joins your list Welcome email The 10-minute wind-down we built the mask around. Lights low, phone away, mask on. Here's the routine.
- Views a product Browse email Still up at 1am? The mask you looked at blocks every bit of light. Here's how it feels.
- Adds to cart Cart email Tonight could be the first early night. Your mask is in the cart. Most people notice the weight first.
- Starts checkout Checkout email Still thinking about tonight's sleep? Your mask is saved. Finish your order when you're ready.
Want this built from your own ads?
Free, 5 minutes, within 48 hours. You keep the video either way.
The same abandoned-checkout email, before and after.
After
Your early night is one step away.
You came in after the ad about lying awake at 1am. The Driftwood mask blocks every bit of light, and the weight helps you settle. Your mask is saved.
Finish my orderWhich flows do I build, and when?
-
Welcome
Starts when Someone joins your list
- Pilot
- Core
- Growth
- Ultimate
-
Abandoned checkout
Starts when Checkout started, no order
- Pilot
- Core
- Growth
- Ultimate
-
Browse abandonment
Starts when Viewed a product, didn't add to cart
- Core
- Growth
- Ultimate
-
Abandoned cart
Starts when Added to cart, didn't check out
- Core
- Growth
- Ultimate
-
Post-purchase
Starts when First order placed
- Core
- Growth
- Ultimate
-
Winback
Starts when No order for a set period
- Growth
- Ultimate
-
Back in stock
Starts when Subscribed to a sold-out product
- Growth
- Ultimate
Not sure which flows your store is missing?
Free, 5 minutes, within 48 hours. You keep the video either way.
Why flows first?
41%
of email revenue comes from automated flows, even though flows are only 5.3% of emails sent.
Klaviyo 2026 benchmarks, 183,000+ brands18×
more revenue per person from a flow email than a regular campaign email ($1.94 vs $0.11).
Klaviyo 2026 benchmarks$3.65
average revenue per person from an abandoned-cart flow. The top 10% of brands make $28.89.
Klaviyo 2026 data, summarised by Needle76%
of orders from automated emails come from just two flows: welcome and abandoned cart.
Omnisend 2026 report, 150,000+ brandsWhat do average flows earn on your traffic?
| Flow | The maths | Monthly |
|---|---|---|
| Abandoned cart | 1,000 × $4 | $3,650 |
| Welcome | 800 × $2.65 | $2,120 |
| Missing each month if neither flow is live | $5,770 | |
The top 10% of brands make $29 per cart shopper: 1,000 × $28.89 = $28,890.
Revenue per person figures: Klaviyo 2026 benchmarks (abandoned cart $3.65, welcome $2.65), via Needle. Shopper counts are made up for this example. This is only an estimate of what average flows earn. It is not a forecast of your results. Flow revenue is what Klaviyo counts, so I always check it against your Shopify orders. Source: Klaviyo 2026 benchmarks.
How much do the flows cost?
Pilot
$1,500 one-time
Fits a store that wants to see my work before committing.
- 3 ad angles, 9 ads
- 2 flows (welcome, abandoned checkout) live in 14 days
- A Shopify baseline report
One-time. Credited to month 1 if you continue.
Scope my pilot on a 30-min callCore
$3,500/mo
Fits a store already spending on Meta every month.
- 7 ad angles, 21 ads a month
- 5 flows in month 1 (welcome, browse, cart, checkout, post-purchase)
- Flows updated monthly to match the ads
- 2 campaigns a month
- Monthly report checked against Shopify
Month-to-month after month 1. 30 days' notice.
Scope Core on a 30-min callGrowth
$5,500/mo
Fits a store with several hero products.
- 10 ad angles, 30 ads a month
- 7 flows (Core plus winback and back-in-stock)
- A campaign every week
- Weekly report and a monthly call
- First ads within 10 working days
Month-to-month after month 1. 30 days' notice.
Scope Growth on a 30-min call Top tier
Ultimate
100 ads a month
$8,000/mo
Best for brands doing $1.5M+ a year, with several hero products and steady Meta spend.
- Up to 100 ads a month: about 20 concepts, 5 variations of each
- Mostly statics, plus a set number of short videos we agree on the call
- All 7 flows in month 1, then tuned every month as the ads change
- A campaign every week
- Weekly report and a monthly call, checked against Shopify
Month-to-month after month 1. 30 days' notice. I scope it on a call first.
Scope Ultimate on a 30-min callMonth-to-month after month 1 on Core, Growth and Ultimate. Cancel with 30 days' notice. Pilot: flows live on time or 50% back. All plans: if no new ad beats your best cost per purchase in 30 days, the next batch is free.
Compare everything
| Feature | Pilot | Core | Growth | Ultimate |
|---|---|---|---|---|
| Price | $1,500 one-time | $3,500/mo | $5,500/mo | $8,000/mo |
| Ad angles / ads | 3 / 9 | 7 / 21 a month | 10 / 30 a month | 20 / 100 a month |
| Flows built | 2 | 5 in month 1, updated monthly | 7 in month 1 | 7 in month 1, tuned monthly |
| Campaigns | None | 2 a month | 1 a week | 1 a week |
| Reporting | Shopify baseline | Monthly, against Shopify | Weekly plus a monthly call | Weekly plus a monthly call |
| Turnaround | 14 days | Ads in 14 days, flows in 21 | Ads in 10 working days, flows in 21 | Scoped on the call |
| Contract | None | Month-to-month after month 1 | Month-to-month after month 1 | Month-to-month after month 1 |
Questions I get about flows
Do you work inside my Klaviyo account?
Yes. It stays yours, with your lists and everything I build. I need access before the 21-day flow clock starts.
Why should the emails match the ads?
Because the shopper already told you what they care about by clicking. The welcome email is the first place to repeat it.
Can I buy flows without the ads?
Not on their own. Even the Pilot pairs 2 flows with 3 ad concepts (9 ads). If you only want flows, a flows-only agency will be cheaper than me. What I'm good at is the two working together.
What if the flows aren't live on time?
On the Pilot, you get 50% back. Deliverability depends on your list and sending history, so I can't promise inbox placement.
I already have flows that make money.
Then I start with the weakest one and leave the rest until I can show a result.
How do you report results?
Klaviyo's revenue numbers next to your Shopify orders, so you can see what actually landed.
Send me your store. I'll show you where the ads and emails drift apart.
A 5-minute video of three of your live ads next to the emails that follow. Within 48 hours.
- No call needed
- No logins: I use your public ads and join your email list
- Yours to keep, even if you never hire me